Why choose made in Italy

“Made in Italy” is not just a brand, it is above all a philosophy, a culture, a story: choosing a certified Italian product means buying something unique that has all the flavor of Italy. AFTER SALES ASSISTANCE. The importance of Made in Italy on the impulse to purchase by consumers plays a decisive role since we must not only focus on the simple sale of products, but exclusively the sale of a service in which the product represents part of the process that includes pre-purchase and post purchase, especially, in the specific case, as regards consultancy and technical assistance. SAFETY. Made in Italy is safer: Italy has the strictest and most accurate control system in the world at all stages of the production chain. In fact, our country is among those with the highest number of controlled and protected products in Europe. Imported raw materials are not so guaranteed. WORK. From the production of raw materials to processing, logistics and sales: an Italian product gives work in our country along the entire production chain. Buying a 100% Italian product means appreciating our land and making an important contribution to our economy, ensuring that our companies continue to develop. VALUE. Any 100% Italian object allows you to give the right value to all the components of the production chain, from origin to sale. Those who import them or use non-Italian raw materials or semi-finished products pay much less for them. And the consumer has a right to know. Made in Italy is a trademark that indicates that a product, of whatever type it is, has been entirely designed, manufactured and packaged in Italy. Here are some reasons why you should always buy "Made in Italy". Italy deservedly stands out for its brand of origin. It is no coincidence that many people, Italian and foreign, are willing to make some small sacrifices in order to purchase a 100% Italian branded item: our excellences are highly sought after all over the world! Let's find out what are the characteristics that make Made in Italy such a special label. 1. Quality and excellence If there is a reason that makes Made in Italy highly appreciated in the world, this is first of all the quality of the products that comes from an ancient tradition and from a shared passion for art, style and for "beautiful and well done things", typical of our country and handed down from generation to generation. Made in Italy is not just a logo or a "business" but it is first of all a lifestyle, a history and a culture. 2. The craft of the artisans The excellence of Made in Italy, which can be seen for example in the perfect cut of a suit or in the workmanship of a leather or fabric, is the result of the work of Italian artisans who they put passion and enthusiasm into what they do. The Italian style has always been and will always remain unique thanks to the artisans who have a creativity perhaps not found elsewhere. In the products they make, in fact, the customer is able to perceive a story, the ingenuity and "hands" of those who made them because the craftsman does not produce items that are all the same as those made in series but exclusive pieces, each with its own uniqueness: by purchasing a Made in Italy artisan product, you will hardly find a person who has something identical to yours. To give a simple and concrete example, think of a costume. A model made in an industrial way at low cost, will be the same for everyone while a costume handcrafted by a master craftsman, will have a completely different value and will make the difference between a simple accessory and a one-of-a-kind accessory. * The care, methods and techniques of production are preserved and perfected over the generations. Italian craftsmanship has a history to be envied! 3. Safety and reliability Made in Italy is safe because Italian producers must apply strict rules. In fact, our country is among those with the highest number of controlled and protected products in Europe. As for food, for example, Italy is the country with most of the products registered as PDO and PGI, the geographical name of the European Union while in the clothing, fashion and accessories sector, Made in Italy always guarantees the use of natural materials, without dyes or other elements that are dangerous for nature, for the territory and for the health of those who buy them. To obtain these certifications, therefore, the products pass through strict quality controls at every stage of production. Obviously, the safety and quality of real Italian products are charged a little more; but this is a price that must be paid if you do not want to come across fake items that do not guarantee reliability and quality. Unfortunately, Made in Italy is increasingly the victim of many counterfeits, so you have to be careful and always check the labels of origin. Buying Made in Italy means supporting the economy Another reason why we should trust Made in Italy is the following. Buying food, a garment, a pair of shoes or any other 100% Italian product means appreciating our land and making an important contribution to our economy, ensuring that our companies continue to develop. Buying products made in low-cost countries means, on the contrary, favoring the closure of many Italian production companies that need support and be helped to recover. In conclusion, by purchasing a Made in Italy artisan product you enhance an art form, support creativity and reward a talent… Italian!